WEEK4 Simple Advertising

Advertising plays an irreplaceable role in people’s lives, it exists every time and every where.

However, all audiences like advertising.Because they have to suffer various advertising, and they even can not delete the advertising on magazines or TV. On the other hand, creating the advertising is advertising workers’ mission. As adverting workers,we should think about how to create the advertising people like.

The answer is the creative leap.

“Simplicity is best clutter”. Newman (2003)said.

The best way to create the advertising is thinking the creative leap. If the worker wants to use lots of elements in the advertising, it will tough for people to understand. Whether the advertising is satisfied comes from human attention, not just elements. Only in this simple way, advertising usually accepts by people.

As Newman (2003)mentioned, Nike’s campaign is simple and accepted by all generations.

It is a video coming from Nike. The Nike advertising uses the simple elements, which could contain famous sport star, sports, Nike and its spirit. As for the audiences, the advertising is quite interesting , just like telling  a story. Also, we intend to pay close a attention to this brand .