It is simple to recognize the creativity in lives, for example, children can image magic world due to their creativity. For adults, a funny and amazing advertising results from the advertising workers’ creativity.
The advertising is all from advertising companies.
As we know, most clients choose the advertising companies, companies can use high level creative skills to promote the product. In their mind, the advertising companies know features of the product, and they could combine the various features to be a simple one. Clients want the advertising companies could use the simple and clearly idea to promote their products, propagating the beneficial message to readers or viewers and appealing to consumers to consume. As textbook said, advertising workers can use “kiss” principle to edit the advertising, which means the creative advertising could use simple idea to express the idea. In this way, the creativity is regarded as an inevitable crucial skill to depict a good advertising. Nyilasy and Canniford state that different practitioners usually have a variety of creativity models. Practitioners who know emphasis and concept of the products can use the different creative models to finish the task. Meanwhile, the creative skill not only has impacts on communication among clients, but also has an influence on clients’ strategies. It can be seen that creativity plays an important role in marketing, management and advertising.
The video talks about where good ideas comes from,which could bring some effective ideas for the advertising.
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