WEEK3 Think about your advertising

“Quality beats quantity.” Barry (2012)said.

Literally, quality is more important than quantity. In advertising, clients need the unique  and creative advertising instead of mediocre slogans.

How to create the unique advertising for clients? Which part do you think firstly??

Absolute proposition!

Firstly, advertising workers need to know the demand of your clients, and the features of your products. What is your clients aim? Why the customers will use or buy my clients’ products? What kind of features of products we need to promote? Also advertising workers have to know your competitors. (The Chartered Institute of Marketing , 2009)

After considering what kind of advertising competition is do, and advertising workers should think about how to attract people’s attention in the advertising. Then advertising workers should express correct proposition, they need to understand what kind of advertising the audiences and clients need, not just product puffery, not just showing the slogan.

Obviously, the unique advertising is not easy to achieve.

The video I shared is the supermarket Christmas advertising in 2014. In this advertising, they understand clients’ proposition correctly, and it can attract audience’ attention by linking the food , family and Christmas.